Full Procedure of Management Service
Conducting research and analysis on the hotel market of the broad and narrow concept by a standard of location of the hotel, target customers, major competitors, and so on with the sales figures and market trend data
Having a thorough understanding of Internal (Strengths and Weaknesses) and External (Opportunities and Threats) factors of the client
Marketing and Sales Implementation
Making a decision whether to differentiate the client’s hotel itself (such as interior design, concept, brand, and quality), the service (unique service obviously different from other hotels), or both
Determining the reasonable price for hotel services that is higher than operating costs such as depreciation costs, fixed costs, labor costs, and purchasing costs, but similar to or lower than consumer's perceived value of services
Making potential customers in domestic and overseas markets reserve the client’s hotel through a variety of online and offline channels
Implementing online and offline commercials, PR, package promotion, B2B marketing, SNS and Blog marketing based on budget to increase client’s profitability
Managing Human Resources
The most important factor in hotels to get a foothold in the market is the employees, in other words, the human resources.
It is difficult to recognize hidden potentials of employees and place them at the right position to maximize work efficiency.
The small actions and attitude of employees are directly connected to the hotel’s image as a feature of hotel business, therefore the hotel manager, front desk staff, room maids, management support team, F&B team, and facility maintenance team all work together to provide the best services to the customers.
In order to maximize work efficiency with the close cooperation among all staffs, IHM makes every efforts to increase employees’ value and service qualities by achieving a bright and positive working environment and providing opportune hospitality service training, hotel management system training, and on-the-job training.
Effective Management Support
To increase hotel’s profitability, not only front-line employees but the abilities of management support teams such as finance team, general affairs team, housekeeping team, facilities maintenance team, and system development team are also important.
If the hotel only focuses on sales without effective management support, productivity and work efficiency are significantly decreased. As a result, it has negative influences on the front-line employees and the final customers receiving hospitality services.
IHM has the effective management support process from many years of experience and maintains close partnership with various affiliated companies that can provide a property management system, hotel amenities, repairs and maintenance services of interior or buildings, and room maintenance and management.
Stable Financial Management
‘Customized financial management’ for hotel business is necessary to maximize client’s profits.
In case of operating financial management systems that are not specialized in hotel business, a risk of financial problems will be increased by the ignorance of business characteristics with a great part of depreciation costs and by excessive expenses from fixed costs(such as amenities purchasing costs, food and beverage expenses, laundry costs of linen, and labor costs) and building and facilities maintenance costs.
IHM can maximize clients’ profits based on stable financial management from a close partnerships with accounting companies and legal consultants with experiences in hotel business for several years.